Legal

Privacy Policy

Last updated: June 11, 2026

Penny handles client communications and transaction documents on behalf of brokerages. Each brokerage's data is scoped to that brokerage and is never shared across brokerages.

1. Who we are

Penny is a virtual transaction coordinator for real estate brokerages, operated by Madison Solutions LLC ("Penny," "we," "us"). This policy explains what we collect, why, and the choices you have.

2. Information we collect

We collect information you provide when your brokerage onboards (brokerage details, agent contacts, brand and compliance settings), the transaction documents and messages your agents send Penny, and standard technical data needed to operate the service.

3. How we use it

We use your information to coordinate transactions: reading contracts, tracking deadlines and earnest money, running compliance checklists, drafting and routing communications, and reporting to your broker. We do not sell your data.

4. AI processing

Penny uses AI to read documents and draft communications. Data is scoped to your brokerage during processing and is not used to train third-party public models. Anything client-facing is held for a human's confirmation before it is sent.

5. Data sharing

We share data only with the service providers needed to run Penny (for example, messaging and email delivery) under contract, and where required by law. We never share one brokerage's data with another.

6. SMS & mobile information

If you opt in to Penny's text-messaging program, we collect your mobile number and the content and metadata of the messages you exchange with Penny, and we use them only to send the transaction-related texts you opted in to receive and to respond to you. We do not sell your mobile number or SMS consent, and we do not share mobile information or SMS consent with third parties or affiliates for their own marketing or promotional purposes. You can opt out at any time by replying STOP. See our SMS Terms for full program details, including message frequency and rates.

7. Security

API keys and secrets are stored encrypted at rest, access is scoped per brokerage, and server-side credentials are never exposed to client applications.

8. Retention

We retain transaction records per your brokerage's configured retention settings and applicable real estate record-keeping requirements.

9. Your choices

Brokerage administrators can manage agents, settings, and data within Penny. To request access, correction, or deletion, contact us at hello@poweredbypenny.com.

10. Contact

Questions about this policy? Email hello@poweredbypenny.com.